ShadowShop now has a command you can send. Just whisper !news to him and he will send you info about either upcoming events, news, my shop updates, and maybe more in the future. I have to enter the text myself but if there is something going on and you feel like it would be good to be displayed, or got an idea or questions about it, just whisper to me to either shadowwolf5797, shadowwolf57, or Battletron. You could also whisper to ShadowShop, but it's usually quicker to catch me when I'm online to discuss about it.
A small update was added to ShadowShop, adding the ability to send multiple news feed with still, only using the !news command. This will allow for more than one news updates at a time so more can be shared. All the messages won't come at once, and there won't be a lot of whispers sent either to you either. I hope to get news added more frequently so if you're interested in this, go ahead and use the command often.